ada · Executive, Strategy and Performance

As Performance Executive, you are responsible for advertiser trafficking, revenue growth, and campaign analysis for our advertisers running on social platforms like Facebook, Instagram, Twitter & Snapchat. The ideal candidate will utilize communication, attention to detail and analytical skills to launch and optimize campaigns, and through it develop a core understanding of online advertising. The role reports to the Team Lead - Strategy and Performance.   What will you do? Create and manage campaigns sourced by the account executive team, the account management team or through strategic house accounts on our ad tech platformRegular research and education to fully understand and stay abreast of the social media advertising ecosystems either immediately or through company trainingBecome a certified expert on Facebook advertising by studying the Blueprint course and completing the Core + Buying certification exams Investigative and manage all systems to keep up-to-date with the most recent campaign information (bidding strategies, ad testing frameworks, targeting details, etc.)Pinpoint opportunities for current advertiser campaign growth and improvement. Partner with the Client Services and Sales teams to identify and execute growth opportunities with existing advertisers What skills and experiences will you need?   Bachelor of Science in Mathematics/Statistics or other similar field0-2 years of experience in a digital media or digital operations role at an online/tech company, media agency or any brandsIntermediate to advanced working knowledge of ExcelExposure to online advertising pricing models (CPA, CPV) and advertising metrics (CVR, VTR)Experience in campaign trafficking within Facebook, Instagram, Twitter, a real-time bidding environment or auction system preferred

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