노보노디스크제약 · Product Manager, Obesity

If data could speak, it would say that the prevalence of weight stigma and discrimination is preventing people living with obesity from getting the care they need. In fact, 69% of adults living with obesity even report experiences of stigmatisation from healthcare professionals.1 At Novo Nordisk, we’re flipping the script. Working within marketing in the Obesity Therapy Area, you’ll test innovative solutions, and collaborate with entrepreneurial marketing professionals. You’ll pioneer new approaches and lead the way, driving change for the 764 million adults around the world living with obesity.2 Join us at the forefront, and help us change the way the world sees, prevents and treats obesity. Are you ready to change the story now?

About the Department
We’re paving the way in a completely new market. And in the marketing department, it’s up to us to develop new strategies and deliver a new obesity narrative around the globe. This is an opportunity to collaborate with brave and innovative minds, navigating uncharted territory together.

Global and united, we’re all playing a different part on the same mission to eradicate the obesity pandemic forever. Here in the marketing department, we evaluate all marketing activities to optimise effectiveness and efficiency so we can increase our share of voice across a variety of digital channels.

We’re part of a global healthcare company with almost 100 years of innovation and leadership in metabolic disease care – the Obesity Therapy area is one of the fastest-growing business units we have and makes the largest part of our future portfolio, and we can’t wait to have you onboard.

Learn more about careers within the Obesity Therapy Area, and meet our fantastic colleagues right here: [https://www.novonordisk.com/obesity-therapy-careers]  Let’s change the story for people living with obesity (Video – 1 min 30secs)
  

The Position
As a Obesity Product Manager, you will develop and execute product marketing strategies to provide people living with Obesity a better treatment experience across the Patient Journey.
 
Key tasks include, but are not limited to: 

Design and execute the product marketing plan

• Conduct market research to identify trends and assess the product’s competitive position amongst People living with Obesity
• Work with the Obesity Marketing Manager to align product strategy with portfolio strategy for the affiliate
• Design and execute the product marketing plan, ensuring alignment with the planning process
• Propose the product marketing budget and manage it efficiently, ensuring effective spending investment to maximise return on investment for Novo Nordisk
• Ensure that the new product launch plan is in place, and develop the brand campaign and materials

Communicate the marketing programme and implement branded campaigns including MCE(multi-channel engagement)

• Communicate Obesity product promotions and plans to the sales force to ensure alignment with NN strategy.
• Drive the implementation of product strategies and campaigns, monitoring sales progression and performance regularly.
• Partner with MCE(multi-channel engagement) team for efficient/effective implementation 
• Provide practical and motivational product and pre-launch training
• Consult/collaborate with the medical department to align with strategies

Maintain and develop relationships with target customers and external stakeholders

• Identify and develop contact with Key Opinion Leaders
• Maintain and execute a regular visit plan with target customers in coordination with the Obesity team.
• Coordinate with creative and event agencies to ensure success of promotional campaigns.

Working at Novo Nordisk
At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing and sales – we’re all working to move the needle on patient care.
 
Contact
Upload your CV to our online career page (click on Apply and follow the instructions). Internal candidates are requested to inform their line Manager when applying.

 
Deadline
Until the completion of recruitment.
Applications will be screened on an ongoing basis, so you are encouraged to apply as soon as possible.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognise that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Sources:

    1. WHO Weight bias and obesity stigma: considerations for the WHO European Region.

    2. World Obesity Forum: World Obesity Atlas 2022

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