켈로그 · Assistant Brand Manager (사원/대리급)

Description: 

<Planning>

– Development of brand strategies

: ABM is responsible for assisting in development of marketing/brand strategies in all of the key functional areas of the marketing (Brand strategy, product positioning, promotion, media, copy, pricing, package, and research) which must be logical extensions of the marketing strategies.

– Establishment of business objectives

: ABM is responsible for assisting in establishment of realistic sales targets over the short and long term

– Development of plans

: ABM is responsible for assisting in development of annual plans including A&P  budget control, volume forecasting, and media plan that will achieve business objectives in accordance with agreed strategies

<Execution of marketing plans>

– Preparing and issuing all documents necessary to ensure smooth  expedition of all marketing plans including research brief, campaign proposal, assignment  brief and other planning documents

– Developing detailed execution  / activation plan  by aligning with marketing strategies

– Responsible for developing marketing materials such as product package design, point of-sales materials and other all consumer facing communication materials

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at UnleashingOurPotential.com.